It is an acknowledgment and celebration of Bronx born and/or identified women entrepreneurs and other movers and shakers--we’ve always been here, holding it down and lifting it up...

“La Bronx” is a simple way to communicate this distinction AND inspire other women to live out their dreams.  We hope to see supportive men wearing the gear as well! 

A portion of net profits from sales will form an “Angelita Fund” to support female entrepreneurs in The Bronx. It will require a very short application process, but more on that later.

In the meantime, stay tuned as we amplify the amplify our collective voice to other women in our beautiful borough, and beyond.