It is an acknowledgment and celebration of Bronx born and/or identified women entrepreneurs and other movers and shakers--we’ve always been here, holding it down and lifting it up...
“La Bronx” is a simple way to communicate this distinction AND inspire other women to live out their dreams. We hope to see supportive men wearing the gear as well!
A portion of net profits from sales will form an “Angelita Fund” to support female entrepreneurs in The Bronx. It will require a very short application process, but more on that later.
In the meantime, stay tuned as we amplify the amplify our collective voice to other women in our beautiful borough, and beyond.
La Bronx Respondents
La Bruja
"...this space will be used to fix broken artists through creativity and healing, self-expression and feeling..."
I'm born, raised and still live in this amazing borough. The energy here is unparalleled. It is a borough that births movements; from Hip Hop (where it all began) to Poetry (the final home of Edgar Allen Poe where he wrote The Bells and Annabel Lee). It is a borough of legacies and I am part of that legacy. Not only did I birth both my children here, but I also birthed the "Bruja" movement in 1996 by becoming the first artist/activist to proudly proclaim and carry the title of "The Witch" like a torch for the Divine Feminine truth to be embraced and recognized. I love being a woman, I love being La Bruja and I love being from The Bronx.
Since 2016, I’ve been developing a sacred space for creativity to continue to bloom in the Soundview section of The Bronx, where I am from and still live. El Garaje is a 1920's trucking garage with its original structure still in tact. Almost 100 years later, instead of fixing trucks, this space will be used to fix broken artists through creativity and healing, self-expression and feeling. After facilitating countless workshops and healing circles around the world, the dream to bring this powerful work back to The Bronx, where it can always stay, has come true.
The future is bright for the women of The Bronx because the women that have been fighting for equal rights and respect, ending patriarchy and misogynistic indoctrination, securing land and businesses are now more successful than ever. The fight is not over, but a path has been paved for our Bronx women to proudly follow and forge forward.
Instagram & Twitter @labrujanyc Facebook.com/Labruja.caridad YouTube.com/user/caridaddelaluz www.CaridadDeLaLuz.com (Coming soon)
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